Essentials
For small businesses that want to look professional, but don’t need an extensive identity yet.
Investment from€1,500
What’s included?
- Mini brand strategy
- Creative direction
- Logo suite
- Color palette
- Typography system
- Mini brand guidelines
[ DESIGN SERVICES ]
Strategy-led branding for businesses ready to become impossible to ignore
From strategy and positioning to visual identity and everything your brand needs to show up consistently, we turn what makes your business different into something people can see, understand and remember.
· THE PROBLEM ·
Your business deserves a brand that matches its ambition.
Building something meaningful is one thing. Turning it into a brand people understand, remember and want to choose is another. The right strategy and identity bring it all together, giving your business the clarity and distinction it needs to move forward.
“I have the vision, but no idea how to translate it.”“We’ve DIYed it for long enough.”“Our brand feels inconsistent.”“People don’t immediately understand what we do.”“I know we’re professional, but we don’t look it.”“I’ve outgrown my current brand.”“We look too similar to everyone else.”“We’re ready to expand but our brand isn’t.”
· SERVICE PACKS ·
Four ways to start but plenty of room to make it yours
Every business is different and your project should be too. These packages cover the most common ways we work together, but the scope can be tailored to your goals, priorities and what your brand actually needs.
Brand identity
For businesses that want to build a complete visual identity around a solid brand strategy.
Investment from€2,500
What’s included?
- Everything in "Essentials"
- Full brand strategy
- Icons & illustrations
- Brand pattern
- Photography direction
- Full brand guidelines
Brand experience
POPULARFor businesses that need their new identity ready to show up across the places their customers actually see it.
Investment from€3,500
What’s included?
- Everything in "Brand Identity"
- Social media templates
- Packaging and print
Brand + Website
For businesses that want to go from strategy to a complete brand and digital presence in one project.
Investment from€5,000
What’s included?
- Everything in "Brand Experience"
- Custom web design & development
- SEO strategy and optimisation
- Website launch and support
· SERVICE OFFERING ·
Need something else?
Not every project fits neatly into a package. Anything can be added to your project or scoped separately at any point.
Collateral design
- Print materials
- Digital materials
- Packaging
- Presentation design
- Signage & storefront
- Merchandise
UX/UI
- UX/UI research
- Landing page design & development
- App design & development
- Product design & development
Social media
- Social media template design
- Social media strategy
- Social media content plan
- Video creation & editing
Strategy & Support
- Naming
- Ongoing design retainer
- 1:1 consulting sessions in business, marketing and/or design
· SEMI-CUSTOM BRAND KITS ·
Not ready to go fully custom?
Semi-custom brand kits give you the foundations of a professionally designed identity, personalised for your business and ready to put to work in a faster turnaround.
· TESTIMONIALS ·
Trusted by business owners who take their brand seriously
“Laia, you are efficient, confident and strategic. It shows you put great passion into every project, and that is rare to find. Thank you.”
Prime Recycling
“We’re so glad Laia rebranded our company. She’s full of creative ideas, empathy and a lot of patience with the many changes we needed to make ;) We felt heard and understood during the duration of the project and after it was finished.”
Soler
“Laia, I really enjoyed working with you. You were attentive and quick throughout the execution of such an ambitious project. You understood our needs perfectly and managed to turn them into a solution that really worked for us. We’ll be happy to work together again in future campaigns.”
CUPRA
“Hi Laia, I just wanted to tell you that working with you was great.You made the process look and feel easy, you were so patient with me, and the result was everything I imagined (and more). Thank you and I wish you all the success in the world!”
Aprenentatge a Mida
“We love the final result of the brand. From the name to the design, everything was simple and greatly designed. As entrepreneurs we loved having the opportunity to collaborate with Laia during the process and the strategic approach that she took. Can’t wait to do more wonderful things in the future :)”
Quaverly
“Working with Laia was a wonderful experience. She went above and beyond at every stage: always communicative, thoughtful, and incredibly talented and professional. I’m so happy with both the process and the outcome, and would love to collaborate again in the future.”
Fun Shiny Day
“Just WOW. The brand captures our vision perfectly and every element feels intentional and impactful. We loved Laia’s personality, creativity and dedication throughout the whole process. She didn’t just create a brand, she built a powerful identity that truly resonates with our values and business goals. Thank you!”
Impuls Solidari
“A 10/10 design and 11/10 experience! The result of the brand identity exceeded all my expectations, and Laia’s a true professional who supported me every step of the way (during the process and even after it was completed). The process was clear and simple, which I really appreciated. I couldn’t be happier.”
Permitirse Florecer
“Thank you again for your work on the brand identity and the website. I wanted to express my satisfaction with what we have achieved as the positioning feels coherent and the design system gives the project a real backbone!”
Ekodama
· OUR PROCESS ·
We design brands people remember
// 01 //
Brand strategy
Brand strategy
Naming
Positioning
Messaging
Competitors & benchmarking
Target audience
Naming
Positioning
Messaging
Competitors & benchmarking
Target audience
We start by getting clear on who you are, who you’re for and what makes your business different. We look at your market and competitors to find where you can stand apart, then define your positioning, audience and messaging.
// 02 //
Visual identity
Logo design
Color palette
Typefaces
Icons & illustrations
Patterns
Media direction
Color palette
Typefaces
Icons & illustrations
Patterns
Media direction
We turn the brand strategy into something people can see and recognize. We create a visual identity built around one clear idea, bringing together your logo, typography, color and art direction into a system that feels distinctly yours.
// 03 //
Brand assets
Social media templates
Packaging
Web design & development
Print & digital
Packaging
Web design & development
Print & digital
We bring your identity to life across the touchpoints your business actually needs. A brand needs to work beyond the logo, so we design the assets and applications that make it feel consistent and complete.
// 04 //
Delivery
Brand guidelines
Final files
Growth retainers
Templates & handover
Training
Final files
Growth retainers
Templates & handover
Training
Once everything is ready, we give you the tools to use your new brand with confidence. You’ll receive your final files, guidelines and templates, clearly organized so you know exactly how to keep the brand consistent.
You have a story to tell, so let’s make people remember it
If you’re building something you believe in and looking for a creative partner who will care about it too, tell us what you have in mind.
· FAQs ·
Got a question?
Can you help if I already have an existing brand?
Yes. Whether you need a complete rebrand, a mini brand refresh or support expanding an existing identity, we’ll recommend the most appropriate approach based on your goals.
Do you work with businesses worldwide?
Absolutely! Although I’m based in Spain, I work with businesses all around the world, from France to the United States to Taiwan.
How do projects run?
Every project in Laia Branding follows a structured process, beginning with a discovery call and brand strategy before moving into creative direction, design, refinement and final delivery. You’ll have clear milestones, regular opportunities for feedback and access to a Client Portal throughout the duration of the process.
Do you offer payment plans?
Yes. Projects are secured with an initial payment, but for larger projects, we’re happy to discuss a payment schedule during the proposal stage.
How long does a project take?
Project timelines vary depending on the scope and the client's ability to provide feedback in a timely manner.
Most branding projects take between 3-8 weeks to complete, but we’ll always provide a custom timeline before work begins so you have a clear idea.
What does a project cost?
Our smaller brand identity projects currently start at €1,500 but we’ll prepare a detailed project proposal outlining the recommended scope, timeline and investment once we have our discovery call.
However, if you're on a tight budget, there are other options available like semi-custom brand kits.
What website platforms do you work with?
We work with Squarespace, Wix Studio, Framer, Wordpress Elementor, Shopify, and more.
Do you offer rush jobs?
Yes, we offer shorter timelines and intensives depending on your needs and the type of project.
What happens after I inquire?
Once we receive your inquiry, you’ll receive an email from us within 48 hours with a link to book a discovery call. From there, we’ll discuss your goals, recommend the most suitable approach and if we’re a good fit, prepare a personalized project proposal outlining the scope, timeline and investment for the project.
Who will I work with?
You’ll work directly with Laia. Where specialist help is needed, we collaborate with a network of professional developers, illustrators, photographers and creative partners.