IMPULS SOLIDARI
Building a brand that turns movement into meaningful impact
· IMPULS SOLIDARI'S STARTING POINT ·
The challenge
Impuls Solidari needed to transform a deeply personal story into a credible initiative capable of inspiring action. The brand had to communicate the seriousness of its mission while feeling positive, energetic and approachable enough to unite participants, donors and sponsors around a shared cause.
· DESIGN DECISIONS ·
The visual identity
The visual identity brings together movement, connection and solidarity. A dynamic wordmark and symbolic logomark reference the human body, cycling and collective action, while neuron-inspired patterns connect the brand to its neurological cause. Bright colors and energetic compositions create an optimistic system that feels trustworthy without becoming overly clinical or institutional.
· THE EXPERIENCE ·
“Collaborating with Laia has been an amazing journey. The brand captures our vision perfectly, and every element feels intentional. We loved Laia’s strategic approach, creativity, and dedication throughout the whole process.”— Martí A, Impuls Solidari
· THE RESULTS ·
Impact in motion
