NO LIMIT ROUTES
Turning weekend rides into a brand built around movement and connection.
· NO LIMIT ROUTES' STARTING POINT ·
The challenge
No Limit Routes needed a brand that could balance the intensity of cycling with the connection and enjoyment at the heart of every trip. The identity had to feel athletic and premium while remaining approachable to busy riders looking for expertly planned, hassle-free adventures.
· DESIGN DECISIONS ·
The visual identity
The identity combines bold typography, dynamic forms and considered details to express movement and community. A custom wordmark creates contrast between performance and warmth, while the symbol brings together references to a mountain peak, a cyclist and Catalonia; capturing the landscapes, energy and shared experiences behind every route.
· THE EXPERIENCE ·
“We love the new visual identity, thanks!”— J. Griset, Co-Founder
· THE RESULTS ·
Built to go the distance
+59%audience growth since launch
22riders registered
100%consistent social media posts
