FUN SHINY DAY
Crafting a joyful identity for wearable art made with intention
· FUN SHINY DAY'S STARTING POINT ·
The challenge
Fun Shiny Day needed an identity that could communicate both its playful personality and its commitment to thoughtful, sustainable craftsmanship. The brand had to feel optimistic and creative without appearing childish, while preserving the personal, abstract quality that makes every hand-printed piece unique.
· DESIGN DECISIONS ·
The visual identity
The identity celebrates the human touch behind the screen-printing process. The customised wordmark uses fluid, imperfect letterforms inspired by the movement of pulling ink across a screen. The “hi” logomark becomes a wave, smile and friendly greeting, while the fingerprint-inspired pattern reinforces the tactile process and one-of-a-kind nature of every piece.
· THE EXPERIENCE ·
“Working with Laia was a wonderful experience. She went above and beyond at every stage: always communicative, thoughtful, and incredibly talented and professional.”— Tara B, Founder
· THE RESULTS ·
Made to leave a mark
