PERMITIRSE FLORECER
Creating a brand that gives personal transformation space to unfold
· PERMITIRSE FLORECER'S STARTING POINT ·
The challenge
Permitirse Florecer needed to bring several therapeutic and spiritual practices together under one clear, credible brand. The identity had to feel delicate and emotionally safe without becoming generic, overly mystical or visually perfect, reflecting the personal and non-linear nature of growth.
· DESIGN DECISIONS ·
The visual identity
The identity embraces softness, nature and imperfection through customised typography and delicate hand-drawn details. A butterfly symbolises transformation, while the interconnected monogram reflects the relationship between mind and body, coach and client. Insect-inspired icons and organic patterns extend the system.
· THE EXPERIENCE ·
“A 10/10 design and 11/10 service! The result of the brand identity exceeded all my expectations, and Laia is a true professional who supported me every step of the way. I couldn't be happier.”— Carla B, Founder
· THE RESULTS ·
A brand ready to flourish
+27%customer engagement post-launch
+40%in-person sales increase
100%brand cohesion accross touchpoints
