Quaverly is a startup that aims to connect all the key players in the music industry through a networking app. They reached out because they needed to create a unique brand identity from scratch and position themselves as innovative, modern and community-oriented.
*The company has yet to launch officially.
SERVICES
Naming and tagline
Brand strategy
Visual identity
Website design
Social media
Merchandise
NAMING
When developing the naming, one thing was clear: music had to be part of it.
“Quaver” is a type of note that lasts for half the duration of a beat, and since you need two quavers to create one beat, the word perfectly aligned with the brand’s core values: helping people connect. The suffix “ly” was added to create musicality to the name.
LOGOTYPES
The primary logo and logomark are designed with simplicity in mind. The Q is 100% customized so that it embodies the community that Quaverly is trying to create.
The circle alludes to the music collective, and the stick is made to have two dots - one at each end - to symbolize the people connecting with one another.
“We love the final result of the brand. From the name to the design, everything was simple and greatly designed.
As entrepreneurs we loved having the opportunity to collaborate with Laia during the process, all that we learned, and the strategic approach that she took. We can’t wait to do more wonderful things in the future.”
— Albert Rascado, Co-Founder
