Permitirse Florecer is the personal brand for an esoteric life coach and psychologist. She helps people get control of their life, at their own time and without pressure, through tarot, astrology, emotional kinesiology, personalized charms, and more.
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SERVICES
Brand strategy
Visual identity
Packaging
Print assets
Social media presence
Website design and development
LOGOTYPES
Permitirse Florecer’s primary and secondary logos contain a personalized typeface, with hand-drawn elements to make the brand feel closer and more “imperfect” (like everybody’s journey).
The logomark plays with the idea of interconnected pieces, like the mind and the body, or the brand and its customers.
Additionally, the logo suite features a butterfly, a universal symbol of change and growth. The butterfly was also chosen because they are the reason why flowers can flourish, so they are an essential part of any ecosystem.
BRAND PATTERN & ICONS
The brand icons represent Permititse Florecer’s values, and they each one represents something: evolution, love, hope, team work, etc. Also, even if insects are small and may seem insignificant, they are crucial for the ecosystem and the planet’s well-being.
The brand pattern was created using these insects and butterflies. This symbolizes community among people from different backgrounds and life stories, but coexisting together.
