BRAND STRATEGY & BRAND DESIGN
I help brands make an impact through strategic design
Unlock your brand’s full potential with tailored strategies and unique design. From brand strategy to visual identity, I create cohesive, impactful branding solutions that resonate with your audience.
My approach
In today’s highly competitive market, having a great product and excellent service is not enough. With so many businesses fighting for attention, standing out from the crowd is crucial.
To succeed, your brand needs to be noticed, remembered, and recognized. So your brand’s visuals must not only catch the eye but also reflect its values and vision.
With over 4 years of experience in marketing, I have had the opportunity to see, first hand, the importance of strategy-based decisions.
I firmly believe that successful branding goes beyond creating a beautiful logo; it is all about building a strategy that aligns with your business goals.
That is why every brand I create is rooted in thorough research and strategic planning, ensuring that it stands out visually and also makes a lasting impact in the market.
My goal when designing is to transform meaningful insights into dynamic stories and craft designs that truly connect with your audience.
I strive to create work that not only strengthens your brand today but also leaves a lasting impression for the future, whether on a global scale or within your local community.
My motto?
Keep it simple but make it powerful.
So, whether you are a startup looking to make a splash or an established business aiming to refresh your brand, I am here to guide you through the process.
Some of the brands I have created…
As entrepreneurs we loved having the opportunity to collaborate with Laia during the process, all that we learned, and the strategic approach that she took. We can’t wait to do more wonderful things in the future.
— ALBERT, QUAVERLY
Her focus on strategy was very reassuring, and she made an effort so that we could understand every step of the process. This gives us more confidence to tackle the brand on our own. Thanks!
— MERCÈ, EL TRICICLE
My process
Discovery Call & Onboarding
In the first phase of the project, we will talk about your vision to see if we are a good match. You will also meet the team and go over your requirements.
Brand Strategy & Creative Direction
During our strategy call, we will dive deep into your brand’s needs and goals; and you will receive a comprehensive brand analysis and tailored strategy. Together, we will establish a creative direction, and I will provide curated moodboards to help you choose the path that best aligns with your vision.
Visual Identity
Following the strategy phase, I will bring your new brand identity to life. You will receive a detailed presentation showcasing the design concepts, along with the rationale behind each choice.
Revisions
Any feedback from you will be incorporated, and you will receive a second visual identity proposal.
Sign-off & Offboarding
Once you are thrilled with your new brand, we will finalize the project and have an offboarding call. I will guide you through using your brand identity effectively, and you will receive a brand guidelines presentation along with all final files.