Impuls is an inspiring initiative that combines sports, solidarity, and health to create real impact. Rooted in the belief that movement can change lives, the project raises funds for diseases at Sant Joan de Déu Hospital (Barcelona) while promoting the power of sports in illness recovery.
SERVEIS
Naming
Estratègia de marca
Identitat visual
Merchandise
Corporate presentation and assets
Presència a les xarxes socials
Website design and development
LOGOTIPS
Impuls’ logo suite stands out for its apparent simplicity, which conceals a rich symbolism aligned with the brand's values.
The letter “M” has been modified to convey movement and symbolize growth, perseverance, and improvement despite the challenges encountered along the way. Additionally, the letter “U” has also been altered to harmonize with the curves of the word.
In the secondary logotype, the “M” and the “L” are fused together to convey cooperation between two parts: the donor and the project, or the mind and the body.
Finally, the logomark follows the same pattern, with the dot of the “i” modified to resemble a person’s head, a bicycle wheel, and the cycle of life. Additionally, the “i” and the “M” are connected to represent cooperation between people and the connection between donors and the project.
ESTAMPAT DE MARCA
The brand pattern has been created to resemble neurons, as impul’s founder suffered from an illness is linked to neurology.
These interconnected neurons reflect a central symbolism throughout the entire visual identity: the connection between the donor and the project, as well as collaboration and mutual support among people. A design that unites science and solidarity.
Collaborating with Laia has been an amazing journey. The brand captures our vision perfectly, and every element feels intentional and impactful.
We loved Laia’s strategic approach, creativity, and dedication throughout the whole process. She didn’t just create a brand, she built a powerful identity that truly resonates with our values and business goals. We’re beyond excited to see where impuls goes next and would love to work together again in the future!
- Martí, Founder
